MYTHS & FACTS
Myths & Facts

The Multitasking Myth

Why your brain can't actually multitask

Multitasking isn't a skill. It's an illusion. Your brain can only run one cognitive process at a time. What you're calling multitasking is really rapid task-switching, and it costs more mental energy than just doing things one at a time.

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In a meeting where half the room is on their laptops, studies show they retain significantly less of what was said, and so does everyone around them who can see the screens. The room collectively underperforms while everyone assumes they're being efficient.

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The Multitasking Myth